What are two advantages of using text messaging?

Text messaging is key to business growth today, but what are two advantages of using this tool?

From my experience the two advantages are easy to point out.

1. Direct Communication at an instant: Customers love to find out what is up with their brands right away. Use MMS to make an even bigger impact quickly.

2. Data Tracking: Our phone numbers are like social security numbers. With the right tracking you will be able to find out a lot of information about your customers to then use to better market to them via email or social.